STRATEGIC MARKETING CONSULTANT

Flexible Workspace Strategic Marketing Consultancy

Helping Flexspace operators, Office brokers and Proptech companies bring clarity and creativity to their brand story and marketing strategy.

Services

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Services

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CLIENTS

Marketing Consultancy for Flexible Workspace

A trusted, flexible marketing resource to suit your business needs, for one-off projects or ongoing support:

Marketing team coaching

Content Strategy

Event Creation

“Working with Laurie is a real dream, we’ve completed a number of projects together re-branding and strategically re-positioning companies in the tech sector, giving them a clear focus and market edge. Laurie is a master at helping shape the narrative, whilst keeping things on track, on budget and without stifling the creatives in the process. It’s a rare and valuable talent!”

Business Life Centres

Workspace Operators

Developing a unique brand story that aligns with your offering and chimes with your target clients is a building block for your communications strategy. That story needs a refresh from time to time as your market changes. Sometimes an objective point of view is needed and that’s where my services come in for workspace operators; framing what they offer in a fresh way that makes sense to occupiers.

“Laurie has done a great job of helping Lenta redefine our market positioning – managing our rebrand - and has brought professionalism and rigour to the way that we manage our marketing overall. Her in-depth understanding of the office market and our business has made a real difference to our business.”

LentaSpace

Services

Marketing Strategy Refresh

Annual Marketing Plan & Budget

Website Refresh

Channel Strategy

Content Strategy & Plan

Proptech Companies

Trying to sell your services into workspace operators? Developing a proptech brand which is both authentic and has a human touch is key to positioning your service to workspace operators. I have launched market leading brands in this space and bring a wealth of experience, creativity and market knowledge that will help you stand out from the competition and engage with target clients.

“Laurie is a brilliant marketeer who brings a wealth of knowledge and experience to any project. She was crucial in the rebrand of our company. Her planning and project management skills ensured that the new branding, from conception all the way through to launch, was a great success. I would highly recommend her to any organisation that’s looking to supercharge their marketing function.”

technologywithin

Services

Company/Product launch

Rebrand

Annual Marketing Plan & Budget

Channel Strategy

Content Strategy

Office Brokers

In the hyper-competitive office broker market space, it's easy to focus solely on the clicks. But, how do you stand out in the search results? I work with brokers to develop the clear values, brand story and service proposition they need to connect with clients.

"Laurie’s market insight and understanding of the flexspace sector, alongside her strategic approach to marketing, have been invaluable assets to me."

Flex-Re Spaces

Services

Channel Performance Review

Brand Values Refresh

Content Strategy & Plan

LinkedIn Coaching

PPC & SEO Agency Selection

About

Laurie Dennard MCIM PGDipM is a marketing consultant with over 25 years’ experience, having worked both client and agency-side across sectors including technology, education and charity. Since 2018 she has worked in the flexible workspace sector, and has built 360 degree expertise in the sector through supporting brokers, operators and proptech providers. She has delivered company launches, rebrands, strategic shifts, channel strategies, events, international expansion and annual marketing strategies.

Alongside her consultancy work, Laurie has tutored on Chartered Institute of Marketing (CIM) programmes, is a yoga teacher and a Trustee for charity Humanimal Trust.